Wikipedia is a user-generated and user-edited resource that provides information on a vast array of topics. When constructing your Local Web Presence Structure I believe it is wise to read the definitions of the terms you will run into.
- You will be constructing an Online Identify separate from your personal identity to promote your service or business.
http://en.wikipedia.org/wiki/Online_identity - With the introduction of Google Places into the mainstream organic SERP, PageRank plays little to no role in ranking a business in the Local Business Results. PageRank is not a factor since Google ranks business listings and not web pages.
http://en.wikipedia.org/wiki/Google_Places
http://www.google.com/search?q=google+places - Methods of Website Linking
http://en.wikipedia.org/wiki/Methods_of_website_linking - Your Digital Footprint will be enlarged with the links between elements of your new structure.
http://en.wikipedia.org/wiki/Digital_footprint - A web directory or Link Directory is a directory on the Web. Specializing in linking to web sites and categorizing those links.
http://en.wikipedia.org/wiki/Web_directory - Search engine optimization (SEO) is the process of improving the visibility of a website
http://en.wikipedia.org/wiki/Search_engine_optimization - Search engine results page (SERP), is the listing of web pages returned by a search
http://en.wikipedia.org/wiki/Search_engine_results_page - Pagerank is the level of prestige a website has been given by search engines like Google. A link to your site is more valuable from a site with a high Pagerank.
http://en.wikipedia.org/wiki/PageRank
